A leading global pharmaceutical company already had an eDetailer its field reps relied on. What it needed next was harder than a new build: the same experience had to work in an Asian market that uses a non-Latin script and in several other international markets, while also gaining new condition-based flows and richer interactions.
This multilingual eDetailer case study covers how our team localized and extended that existing presentation without losing the quality and consistency of the original. If you are looking for a ground-up build instead, our multi-market iPad eDetailer case study covers that kind of project.
The challenge
On paper, localization can look like a translation task. In practice, it rarely is. The client's brief combined three separate pieces of work into one delivery:
- Localization across very different markets. One version had to support an Asian language with a non-Latin script. Others served multiple international markets, each with its own content requirements.
- New condition-based flows. The eDetailer needed new flows built around specific conditions, added on top of the existing presentation.
- Enhanced interactivity. Selected slides called for advanced animations and interactive behaviours beyond what the original presentation offered.
The core difficulty was adapting the experience to different markets, languages, content requirements and user flows, and doing so while keeping every localized version consistent with the approved original. A non-Latin script changes how text renders, how much space it takes and how a slide is composed. Combine that with new condition-based flows and complex animation, and the room for visual and functional errors grows quickly.
What we built
Rather than starting over, we enhanced and localized the client's existing eDetailer. The work included:
Market and language localization
- Localized versions of the eDetailer for an Asian market using a non-Latin script and for multiple other countries.
- Additional slides and content created specifically for the localized markets.
- Layout, spacing and text-rendering adjustments to optimize the experience for non-Latin-script content, so text sat correctly within each slide's composition.
New condition-based flows
- New condition-based flows added to the existing eDetailer.
- Consistency maintained across every localized version, so the experience feels like one product regardless of market.
Advanced interactive animations
- Advanced animations on selected slides, built with jQuery and JavaScript to achieve complex interactive behaviour.
- An interactive, touch-optimised HTML presentation for reps using the eDetailer in the field.
The presentation was built in HTML5 on an eDetailer / digital detailing framework and integrated for use within Veeva CRM and IREP. For more on supporting several CRM environments from one build, see our guide to IREP eDetailer development.
How we delivered it
The project was delivered by a cross-functional team of developers, designers and QA specialists working together to support each market and language requirement. Because the biggest risks were visual consistency and the correctness of the new flows, the work went through multiple rounds of QA before final delivery.
Treating the non-Latin-script version as its own workstream
The non-Latin-script localization needed careful attention to content layout, text rendering, spacing, slide composition and overall visual consistency. We gave it dedicated testing, checking how localized text behaved on each slide rather than assuming a layout that worked in one language would work in another. Our eDetailer localization guide goes deeper into the kinds of issues that surface at this stage.
Validating against the approved source
Localized slides were cross-checked against the approved design and content. This kept market versions aligned with the original eDetailer and with what had been signed off, which matters in a regulated environment where unapproved changes are not an option.
Testing flows and animations in detail
The new condition-based flows and advanced animations added technical complexity, so they received detailed validation of their own. We checked that the animations and interactive flows behaved as intended across the localized versions.
Multiple QA rounds before delivery
We ran multiple rounds of QA, including market-specific validation, and fixed visual and functional issues before final delivery. Only after these cycles did the final versions go out. This approach reflects our broader QA and testing service, which focuses on identifying and addressing issues before release.
The result
The localized eDetailer was delivered across an Asian market with a non-Latin script and multiple international markets. The delivery included the new condition-based flows and advanced interactive animations, and met the client's compliance requirements.
The multiple QA cycles helped ensure a consistent, stable, high-quality experience across languages and markets, so reps in each market received a presentation in keeping with the quality of the original.
In summary, the delivery included:
- Localized versions for a non-Latin-script Asian market and multiple other countries
- New condition-based flows
- Additional slides for localized markets
- Advanced jQuery and JavaScript animations on selected slides
- Integration for Veeva CRM and IREP
- Compliant delivery after multiple QA rounds
The key point for pharma teams and agencies is that this was not another standard eDetailer built from scratch. It was a localization and interaction project on an existing asset, where the job was to extend what already worked into new markets and languages without breaking consistency. You can see more of our pharma and frontend work in our portfolio.
Planning a multilingual eDetailer?
If you need an existing eDetailer adapted for new markets, languages or scripts, or extended with new flows and interactions, we can help. We work under NDA, respond within 24 hours and offer a free initial consultation. Get in touch with our team to talk through your project.